Investing in Mobile TV
Published February 2007
This Report looks at the key technologies available to mobile network operators and broadcasters to implement Mobile TV services. It also looks at content and how it can deliver a profitable Mobile TV service over unicast, multicast and broadcast networks. It includes a business case analysis and market forecasts by region and country.
Investing in Mobile TV Brochure PDF file.
Investing in Mobile TV Report RR0702 Table of Contents PDF file.
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Mobile TV will become an important revenue generator on broadband mobile networks using 3G and WiMAX technologies. These technologies offer unicast and broadcast services which can provide unique content to users that is not available elsewhere or is only available from the Internet. A combination of wireless and broadcast services can provide the best of both worlds; with popular broadcast channels combined with user generated and specialist channels. The challenge for the industry is;
- Selecting the right technologies
- Acquiring the right content
- Tariffing
- Investing appropriately to generate real financial returns
Unicast and Mulitcast
3G operators have so far deployed unicast services in their networks to use spare capacity for Mobile TV services. This capacity is low but it provides a unique viewing experience for the user. Capacity can be increased by deploying multicast technology selectively in the network and, for indoor use, adding femtocell and picocell technology to take traffic away from the radio access network.
Broadcast
Broadcast technologies can be used to supplement network capacity by putting the most popular TV channels onto a broadcast overlay. Several technologies are available but the key is access to UHF spectrum, which, in many cases will have to wait until analogue TV is replaced by digital terrestrial TV.
See our Report RR0702 brochure for more details.
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